You may have seen the adverts on Channel 5 for the new TV series ‘The Business Inspector’ sponsored by HMRC.

One of the team thought that a TV advert for Arithmo placed during the program may work for us. As Arithmo is the system that TWD Accountants provides our clients to support their small business accounting needs we thought viewers of The Business Inspector would be an ideal audiance for us.

Having never looked at this type of promotion before we did some investigating. After speaking to Channel 5 we decided that it would be more cost effective to run a series of adverts during the re-run of ‘The Business Inspector’ on Fiver. We could then monitor the response without blowing our budget.

Feeling a little scared and under prsssure of a 48 hour deadline for creating and approving the advert we pushed ahead.

The creative was put together by the team at our local station Channel M, approved and passed through licensing. Everything was fine and on schedule we were due to air our first TV advert on Sunday 21 March at about 9.15 on Fiver.

Then the bombshell, we found out last Friday that there is no re-run on Fiver, in fact there never was.

That was not not the end of our foray in to TV advertising, we worked hard with Channel 5 to find alternative dates and times.

I am please to announce that our advert was aired first on Wednesday 24 March at approx 8.45 with further showings due at the same time on 31 March and 7 April.

If you missed the first showing and can’t wait until the 31 March then you can view Arithmo TV advert here.

Well what do you think?